Response America delivers break-the-bank net dollars for our clients. In the 2024 election cycle alone, Response America raised over $40 million for 28 clients, including the Presidential campaign, 8 U.S. Senate races, 9 U.S. House races, 2 Governor’s races, and 8 other campaigns and committees. In the process, we generated nearly one million donations for these clients. We're your choice if you want to maximize your net dollars through direct mail.
With so many direct mail firms in the political arena, choosing the right firm for your organization can be difficult. There are five things you should know about Response America that set us apart from the rest.
Response America delivers break-the-bank net dollars for our clients. In the 2024 election cycle alone, Response America raised over $40 million for 28 clients, including the Presidential campaign, 8 U.S. Senate races, 9 U.S. House races, 2 Governor’s races, and 8 other campaigns and committees. In the process, we generated nearly one million donations for these clients. We're your choice if you want to maximize your net dollars through direct mail.
Response America’s mail breaks through the clutter in with a unique look and impact that isn’t “cookie-cutter mail”. We tailor our copy to each letter signer’s authentic “voice” while pursuing fresh designs and formats that have a powerful impact. If you think all campaign mail is the same, let us send you a sample of our portfolio and you’ll see the difference.
Our creative product — copy and design — has been recognized for its excellence with multiple Pollie awards and in local and national publications. Response America’s creative team of copywriters and graphic designers have a depth of experience working on many of the top Republican campaigns that spans five decades.
Furthermore, the impact of our mail goes beyond generating massive net dollars for your bottom line. Our mail helps deliver votes.
For example, during the course of the Marco Rubio for Senate campaign in 2016, we studied the impact of our fund raising mail on voters. We contacted more than 65% of high propensity primary voters with fund raising mail. On average, these voters received 3 or more letters from Senator Rubio during the campaign. This mail program helped turn a 30 percentage-point deficit into a 20 percentage-point lead, while netting over $1,000,000 (from prospecting mailings). So not only was the mail effective in helping persuade voters, it paid for itself and added net funds to the campaign budget – an unbeatable combination!
You get what you pay for.
That saying is as true in this business as it is in any other. Response America is not the least expensive agency in the industry. But our services deliver the best value.
Response America offers a seasoned team of professionals providing award-winning creative appeals and unbeatable target lists, with a proven history of success. For many programs, we offer a fund raising guarantee: every expense of your direct mail program will be paid from the self-generated proceeds from our mailings. No other funds from your treasury will be required to pay for our fees or the expenses of the mail program we create. Ultimately, our track record indicates the net proceeds your organization receives will be greater when working with us than with anyone else.
If you are like most of our clients, you don’t have the time, staff resources or inclination to conduct a high-volume, full-throttle direct mail campaign. Response America provides a turn-key solution that gives clients the information and control they need, while managing all the logistical details from copy creation to print/mail production to donation processing and results analysis. We interface with your compliance team to make sure reporting and disclosure requirements are met seamlessly. We are proactive and schedule-driven so our clients can focus on the big picture without worrying about whether things are on time and flawless.
With thirty-eight years of national direct mail fundraising experience, Chip Gately is one of the leaders and innovators in the field. He began his career working for Senator Charles Grassley (R-IA) in 1985 and then Bob Dole for President (1988). Since then, Chip has served as national marketing director for RNC Victory 96, the NRSC and Americans for Hope, Growth and Opportunity. As a consultant since 2000, Chip has applied his acumen on behalf of every national Republican campaign committee, dozens of Senatorial, gubernatorial and Congressional campaigns, and presidential candidates including Bob Dole, Steve Forbes, George W. Bush, John McCain and Rand Paul. Major clients have included Speaker John Boehner, Senator Marco Rubio, Sheriff Joe Arpaio, Congressman Dan Crenshaw, Senator Rick Scott and Senator Josh Hawley. His work has been cited by Time magazine, the Manchester Union Leader, and the American Association of Political Consultants. A native of Des Moines, Iowa, he now resides in Alexandria, VA with his wife and three daughters. He received his bachelor of arts from Yale University.
With 30+ years of direct response experience, Patrick Mooney brings a wealth of experience and industry-knowledge to Response America. Receiving formal training from The Leadership Institute, Pat began his career in the mid-1990s while working on campaigns in Texas, North Carolina, and Pennsylvania. He continued his career path and served as an account executive for two well-known DC-based conservative fundraising agencies, putting his talents to use on behalf of conservative non-profits and Republican campaigns. As Managing Director, Pat serves as a top recruiter for new political clients and candidates. Since joining Response America in 2005, Pat’s expertise in creative design, copy writing, and list selection has helped to elevate the company’s standing. His recent clients include Senators Martha McSally (AZ), Jim Risch (ID), Tim Scott (SC), Rand Paul (KY), Governor Ron DeSantis (FL) , and U.S. Representatives Brian Mast, Michael Waltz, Nancy Mace, and Byron Donalds, among others. Other clients, past and present, include Lt. Col. Allen West, Sen. Rick Scott, Sen. Marco Rubio, Sen. Dean Heller, Sen. Mike Crapo, Rep. Mia Love, Rep. Duncan Hunter, and Capt. Sam Brown. A native of Frederick, MD, Pat now resides in Jacksonville, Florida. He received his bachelor of science from Carnegie Mellon University in 1994.
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