Fundraising Overview
Whether you are launching your first fundraising campaign or you want to build upon an existing program, Response America can help you be successful. Providing high-level strategy as well as hands-on execution is what sets us apart.
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Response America will work with your campaign to develop direct mail packages that not only reflect your message, but also will produce the best results. We will use our knowledge of the commercial list market to select the lists that will provide the largest return on investment for the campaign and deliver the maximum number of new direct mail donors. On the front end, Response America handles every aspect of copywriting, design and production logistics. We triple bid every component of printing and mailing and manage the proofing and approval process. From design to drop, we maintain tight control and oversight of every step of the process so our clients can be assured of the highest quality final product.
- To help boost fundraising revenues, our team successfully integrates email campaigns and corresponding web pages into our donor communications programs. We work closely with your online fundraising team to make sure our efforts support theirs and vice-versa. In this past election, our direct mail program worked in conjunction with online programs and donors were cross-marketed for maximum cultivation.
Voter Contact Overview
Response America has a history of creating award-winning voter advocacy mailings that generate emotional impact by pairing compelling visuals with targeted, relevant messaging.
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With Response America, you get more than just a direct mail firm; you get the combined experience of seasoned campaign professionals as part of your campaign team. Our team of campaign operatives creates persuasive political direct mail using integrated campaign messaging and themes. We understand the infrastructure of complex campaigns and work with campaign staff, outside consultants, pollsters, media firms, and policy and communication experts to develop and execute your campaign strategy. This approach provides for a consistency of messaging, rapid turnaround and a financial efficiency that helps squeeze the most from your voter advocacy budget.
- Pairing email communications and online advertising with other vehicles of targeted communications, such as direct mail, helps you micro-target messages to persuade and mobilize voters and activists. Sophisticated multichannel messaging gives modern campaigns the greatest reach and impact. Response America can help you optimize results through email marketing to persuade voters and stay in touch with activists. Our team of creative experts can help you grow and leverage your overall voter contact program by delivering consistent creative and messaging through email marketing, online advertising and specialized micro-websites.
