WITH SO MANY DIRECT MAIL FIRMS in the political arena, choosing the right firm for your organization can be difficult. There are five things you should know about Response America that set us apart from the rest.
- BANKABLE RESULTS
Response America delivers break-the-bank results for clients. In the 2010 election cycle alone, Response America raised over $60 million for 32 clients including 11 U.S. Senate races, 6 U.S. House races, 3 Governor’s races and 6 Republican Party Committees. In the process, we generated over 1.6 million donations for these clients. If you want to maximize your net dollars through direct mail, we’re your choice.
But don’t just take our word for it. Talk to our clients. They’ll tell you that our projections are accurate and that we deliver what we promise and then some.
- CREATIVE EXCELLENCE
Simply put, Response America’s work will make you look good. Our creative product — copy and design — has been recognized for its excellence with multiple Pollie awards and in local and national publications. Response America’s creative team of copywriters and graphic designers have over 75 years of experience working on many of the top Republican direct mail campaigns since the mid-1980s.
Our mail breaks through the clutter in mailboxes because it stands out with a unique look and impact that isn’t “the cookie-cutter mail” that gets lost. We take great pride in tailoring our copy to each letter signer’s authentic “voice” while pursuing fresh designs and formats that have a powerful impact. If you think all political direct mail is the same, take a look at our portfolio and you’ll see the difference.
- UNBEATABLE VALUE
You get what you pay for.
That saying is as true in this business as it is in any other. Response America is not the least expensive agency in the industry. But we do consider our services to be the best value. Why?
With Response America, you get award-winning creative, a seasoned team of professionals, committed account service and a proven history of success. And the important thing is, all of this comes with a fund raising guarantee: every expense of your direct mail program will be paid from the self-generated proceeds from direct mail. No other funds from your treasury will be diverted to pay for our fees or the expenses of the mail program we create. Ultimately, our track record suggests that the net proceeds for your organization will be greater when working with us than with anyone else.
- ADDED VALUE
If merely adding significant net dollars to your bank account isn’t enough, our direct mail has an ADDED VALUE that sets us apart from the competition. The fundamental tenets of our fund raising direct mail are to raise money — first and foremost — AND persuade voters. We create and design our mailings so the target audience gets a powerful and persuasive piece of not just fund raising, but also voter contact mail.
The success of this approach is proven. During the course of the Marco Rubio for Senate we studied the impact of our fund raising mail on voters. We contacted more than 65% of high propensity primary voters with fund raising mail. On average, these voters received 3 or more letters from Senator Rubio over 12 months. This mail program helped turn a 30 percentage-point deficit into a 20 percentage-point lead, while netting over $1,000,000 (from prospecting mailings). So not only was the mail effective in helping persuade voters, it paid for itself and added net funds to the campaign budget – an unbeatable value!
- MAIL MADE EASY
If you are like most of our clients, you don’t have the time, staff resources or inclination to conduct a multi-million dollar direct mail campaign. Response America provides a turn-key solution that gives clients the information and control they need, while managing all the logistical details from copy creation to production to caging to results analysis. We are proactive and schedule-driven so our clients can focus on the big picture without having to worry about whether things are getting done and getting done right.